Privacy Policy for Primera in the UK

Primera, we understand the importance of privacy and take our responsibility to protect your personal information seriously. This Privacy Policy explains how we collect, use, and protect your data when you visit our website and use our products and services in the UK. We are committed to safeguarding your privacy and ensuring your data is handled securely and responsibly.

Information We Collect

When you visit the Primera website or interact with us, we may collect certain personal details. This includes your name, email address, phone number, shipping address, and payment information. Additionally, we may collect information about your device, browser, and IP address, which helps us improve your user experience and monitor site performance.

How We Use Your Information

We use the information we collect to provide and improve our services, process your orders, and communicate with you. For example, we may use your email address to send you order updates, special offers, or important information about your account. We also use your data to ensure the proper functioning of our website, protect against fraud, and personalize your experience with Primera.

Data Security

Your privacy and the security of your data are our top priority. We use secure, industry-standard methods to protect your personal information. We ensure that any sensitive information, such as credit card details, is transmitted using encryption and stored securely. We regularly review our security measures to safeguard your data from unauthorized access, misuse, or loss.

Cookies and Tracking Technologies

To provide a better user experience, we use cookies and other tracking technologies on our website. Cookies are small files stored on your device that help us recognize you when you return to our site. These cookies allow us to personalize your experience, remember your preferences, and monitor site usage. You can manage cookie settings through your browser, but please note that disabling cookies may affect your website experience.

Sharing Your Information

We do not sell or share your personal information with third parties for marketing purposes. However, we may share your data with trusted service providers who help us process payments, deliver products, or provide other necessary services. These third parties are required to keep your information secure and only use it for the specific services they provide to Primera.

Your Rights and Choices

Under UK law, you have certain rights regarding your personal data. You have the right to access, correct, or delete the personal information we hold about you. If you would like to exercise any of these rights, or if you have any concerns about how your data is being used, please contact us using the details provided below. We will respond to your request promptly and in accordance with the law.

Retention of Data

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including legal and regulatory requirements. Once your data is no longer needed, we will securely delete or anonymize it to ensure your privacy is maintained.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make changes, we will post the updated policy on our website and indicate the date of the last update. We encourage you to review this policy periodically to stay informed about how we are protecting your privacy.

If you have any questions or concerns about our Privacy Policy, please contact us. We are committed to protecting your privacy and providing a safe, secure experience when you use Primera.